Branding & Identity

There are many debates and discussions on web about the differences between ‘brand’, ‘identity’ and ‘logo’. According to Mr. Jacob Cass, one of the great graphic designers –

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

The identity or ‘image’ of a company is made up of many visual devices:

  • A Logo (The symbol of the entire identity & brand)
  • Stationery (Letterhead + business card + envelopes, etc.)
  • Marketing Collateral (Flyers, brochures, books, websites, etc.)
  • Products & Packaging
  • Apparel Design (T-Shirts, Shirts, Uniform etc.)
  • Signage (Interior & exterior design)
  • Messages & Actions (Messages conveyed via indirect or direct modes of communication)
  • Other Communication (Audio, Video, Advertisements etc.)
  • Anything visual that represents the business.

Here I take the opportunity to create the above and serve you with assurance of satisfaction every single time.